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The Golden Age standard. November 1941-November 1949. Note the marketing of Superman even in the logo.
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The original. March 1940-November 1941.
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Dark-Silver Ages. November 1949-OCtober 1970. Supes still in frame; but now the parent company's name is included.
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Starting in 4Q 1970, there effectively was no single logo, but title specific logos. The character, or in some cases. theme of the book was graphically represented, with the letters "DC" inconspicuously placed underneath, along with the book title. The first two images here illustrate the point with two of DC's most popular characters. The third logo shows a subtle change that would come into play from 1971 until 1972, in which "DC" and the book's title appeared over the drawing. The last example is of how DC handled its genre titles, in this case Young Romance. Oddly, these genre anthologies would be among the last to retain these "thematic logos", hanging onto them until well into 1973.
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Unified brand marketing returned in 1972, though DC was still a little hesitant to go all the way with it. They had two dominant logs in 1972 and 1973, but used them on different publications. The one on the left was the "usual" logo for normal comics. It survived from July 1972 to December 1973. The logo on the right was used to indicate an oversized or overthick issues. It continued to be used on things like 100 Page Super Spectaculars until it, too, was retired in 1974.
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The stars came out with this December 1973 refit. No longer would character images or series titles appear in the DC logo. Generally put at top left, this logo would briefly appear at top center from August 1975 until about January of 1977.
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Jeanette Kahn ordered a total revamp in late 1976. This logo, the first from a graphic designer outside DC (Milton Glaser), would become the second-longest-running logo in company history. It appeared from February 1977-June 2005, and is commonly known as the "DC Bullet".
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The timing of the release of this logo could not be more revealing. Unleashed on 8 May 2005, it was clearly delivered just in the nick of time for the opening of the movie, Batman Begins. And really, that's what this new logo was all about: something that would look good in media other than the static world of comic books. It has, indeed, gotten the nickname, "the DC spin", precisely for the way in which it appears to move on screen. It appeared on its first comic in June of 2005, appropriately enough to announce the rebirth of a character that had literally grown up under the old Bullet. The Return of Donna Troy #1 was given the honor of taking the first "spin". Like it's predecessor, "the spin" came from out an outside source--this time, Josh Beatman of Brainchild Studios.
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